The Story Factor (2nd Revised Edition)
By Annette Simmons.
Description
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From who I am” to I-know-what-you&rsq...
ISBN(s)
0465078079, 9780465078073
