Global Business environments and strategies
By Unknown Author.
Description
Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text us...
ISBN(s)
0195786823, 9780195786828
