Pop Brands: Branding, Popular Music, and Young People (Mediated Youth)
By Nicholas Carah.
Description
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people’s mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on ex...
ISBN(s)
1433105659, 9781433105654
